Combating the Higher-Ed Used Book Market
Higher-ed publishers can reclaim lost revenue streams by increasing rate of digital adoption.
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Mike Shannon
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Roughly $5.5 billion of the over $8 billion higher education textbook market is caught in the secondary market. This is lost revenue that would otherwise be invested into the development of valuable new learning technologies. Students remain price incentivized to seek used textbooks while the digital adoption rate remains frustratingly low. A lack of digital adoption hinders progress toward the heightened level of engagement between the students and educational content providers that ultimately improves educational outcomes through new product offerings.
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- Companies:
- McGraw-Hill Companies
- Sage Publications
Mike Shannon
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