E-marketing Strategy: The Rise and Meaning of Content Marketing
Fear Not: Content marketing capitalizes on what publishers do best.
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Content marketing is the hot new term in the world of marketing. As it is when anything new and potentially revolutionary comes along, confusion and fear about this new 12-headed beast are running rampant. I've heard some bewildering arguments against content marketing that were based on little more than fear and "yeah, well, my second cousin the web geek told me xyz" reactionary belligerence.
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J.S. McDougall
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