E-marketing Strategy: The Rise and Meaning of Content Marketing
Fear Not: Content marketing capitalizes on what publishers do best.
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One rumor going around is that content marketing is a daring new marketing strategy wherein you give away everything you create for free and cross your fingers hoping for pity sales from your audience. I've also heard that content marketing is an exhausting strategy wherein a company must blog, video and Tweet about every single thing that happens every day. And, finally, I've read that in order for content marketing to be effective, companies must hire an army of expensive web geeks, IT nerds, blogging "divas" and social media "gurus"—and that therefore, it isn't worth it.
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J.S. McDougall
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