E-marketing Strategy: The Rise and Meaning of Content Marketing
Fear Not: Content marketing capitalizes on what publishers do best.
Content Marketing is also most powerful when used by companies whose primary job is producing quality content. Book publishers have a powerful opportunity to grasp the concept of content marketing, learn the tools and begin flooding the digital channels with their quality content. This quality content is the best kind of loss-leader: It proves quality, helps the recipient, and sells more content. BB
J. S. McDougall cofounded and recently sold web design and marketing firm Catalyst Webworks, a web design and marketing firm specializing in the book industry. He is the author of six books about conducting business online, including "#tweetsmart,""Start Your Own Blogging Business" and "Content Marketing." He lives in Vermont.