E-Marketing Strategy: 3 Tips for Winning Buy-In for Your Content Marketing Strategy
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Despite all my years in marketing, I committed a fatal mistake: I assumed executive buy-in where there was none.
Click here to read this story in our digital edition, or download Book Business' iOS app to get free access to all our great magazine content on your tablet.
The director across the table from me was a traditional digital marketer. His stock and trade was purchased email lists, banner ad campaigns, pop-ups and SEO—all the stuff I railed against in the interview. I had inadvertently—and with a goofy smile on my face—insulted him.
0 Comments
View Comments
- Companies:
- People:
- J.S. McDougall
J.S. McDougall
Author's page
Related Content
Comments