E-Marketing Strategy: 3 Tips for Winning Buy-In for Your Content Marketing Strategy
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So, to pay tribute to my foot-in-mouth-syndrome, and to help you learn from my mistake—and there are so many—I offer you these three data-packed tips to winning executive buy-in.
1. Don't Assume Anything! Build Your Case Carefully.
I stepped in it. You don't have to. In your meetings, start building your case slowly, and with money in mind. Cite your experience, your research and your numbers calmly. Be open to advice. You don't know everything the execs are up against. They have a tough job and their own bosses to answer to. If they are going to sign your checks, they'll need a better reason from you than "cuz spending time on Twitter is way more fun."
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