Cover Up
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Last issue's cover story on how publishers are using eye-catching covers to boost sales and improve positioning on retailer's shelves was an instant hit with readers, because publishers know that great covers sell great books. That's why they design them to stand out and be judged.
The high level of enthusiasm for this topic convinced us we needed to produce a follow-up article, and fast. After considering how best to approach the subject anew, we decided to invite some of the industry's leading manufacturers of book cover materials to give us their take on the latest products and best practices for using them.
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