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According to Dan Snow, director of communications and planning at The 1stBooks Library, his company got in touch with Regnery when they noticed how quickly The Year of the Rat was flying out of bookstores during the past holiday season. Figuring that being out of stock--with demand only increasing--didn't make the publisher happy, says Snow, his company offered to turn the title into a downloadable electronic product and distribute it online. Snow recalls that Regnery then asked what the process would involve. "We said, 'Just send us the disk.'"
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- Companies:
- Hewlett-Packard Co.
- Microsoft Corp.
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