D2C Isn’t Just About Selling, Says Hachette, Perseus & Rodale. It’s About Great Content.
One of the most experimental and exciting areas of book publishing right now, especially in the trade market, is direct-to-consumer marketing. It's a topic that has been discussed extensively here on Book Business, but it's worth a deeper dive as all of the Big Five and many mid-size and small publishers have launched experiments in this field. Book Business had the opportunity to hear three forward-thinking leaders from Perseus Books Group, Hachette, and Rodale Books on the topic at our Book Business Live event in March. They offered a variety of strategies to driving greater sales, but the big lesson was that D2C marketing is really about content marketing and relationship building.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.