Danger Lurks Offshore for American Printers
With global competition heating up, U.S.-based companies must decide if partnering up with foreign printers is the key to holding onto current customers.
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Chris Bauer
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Chuck Nason admits he wasn’t fully prepared for the effects of global competition as it accelerated in 2001. The president and CEO of Worzalla Publishing, a Stevens Point, Wis.-based book manufacturer, watched as a significant portion of the company’s four-color children’s book work went to China.
“Global competition has affected us in a major way,” Nason contends. “It caused us to suffer a five-year slide in annual sales from just over $62 million to $44.4 million a year ago. This has meant little or no wage increases for our employees and a freeze on capital equipment purchases for four years.”
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