Decoding the Subscription Economy
New BISG study takes publishers’ temperature on subscription models and explores what the future holds.
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Ellen Harvey
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What are some of the advantages and disadvantages publishers perceive in the subscription model?
The most identified benefit was the ability to reach current customers in new ways or to reach new customers who aren't currently reading their books. Publishers identify subscription as "found money," particularly for backlist titles that aren't selling well. Publishers think that they will see revenue they otherwise wouldn't by putting those titles on a subscription service.
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- Companies:
- The Book Industry Study Group
- People:
- Nadine Vasallo
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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