Decoding the Subscription Economy
New BISG study takes publishers’ temperature on subscription models and explores what the future holds.
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Ellen Harvey
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Another benefit-especially if you are working with a subscription aggregator or a big subscription service-is that publishers can collect a lot of data on customer usage habits through subscription.
The major disadvantages and concerns amongst the publishers we surveyed were: customers' preference for ownership, difficulties marketing directly to customers, operational difficulties (such as processing royalty payments), and the possible cannibalization of print or digital one-time sales.
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- Companies:
- The Book Industry Study Group
- People:
- Nadine Vasallo
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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