Design Thinking: A New Way to Optimize the Customer Experience
On November 3rd Book Business’s sister publication Target Marketing will host a webinar on the power of design thinking to improve customer experiences. As book publishers become more consumer-focused, launching newsletters, consumer-facing websites, and ecommerce experiences, it’s crucial that they inject design thinking into their marketing and sales efforts. The webinar “Design Thinking: A New Way to Optimize the Customer Experience” will teach attendees how they can use new digital and data tools to improve their direct-to-consumer marketing and develop more valuable relationships with their customers. Read the complete webinar description below.
Companies of all sizes understand that they must optimize their customers’ experiences for their brand. Design thinking has its roots in the early seventies as a tool set that put customers at the center of the product and services design process. Leading brands, such as Disney, Tesla and Uber, who have made design thinking prominent in their organizations, are recognized for providing a superior customer experience, disrupting current business models and gaining strong market positions, as result.
According to InfoTrends’ research, improving the customer experience is the top reason for investing in customer engagement technology, closely followed by increasing customer loyalty and better understanding customer emotional and practical purchase behaviors. Organizations like McKinsey & Company have developed vibrant practices devoted to helping organizations expand their engagement using Design Thinking, applying core design concepts to the business process.
Design thinking suggests that organizations that are infused by a design-driven culture enable a change to put customers first. To accomplish this, everything that a business does must place the end-user or customer first and foremost.
During this webinar you will learn:
- The fundamentals of a design thinking you can apply today and tomorrow
- How consumer marketing can better leverage data analytics and digital communications channels using design thinking
- Strategies and tactics to integrate design thinking into your organizational culture and product and services development for a greater impact
Come to this session armed with your questions. You’ll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by: Kodak
Speakers: Dave Hoffer, Director, McKinsey Digital; Dave Fenske, President, Fenske
Can’t make it on November 3rd? No problem! Printing Impressions and Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.