Regnery Publishing President and Publisher Marji Ross on how to put all of the pieces together to create a hit title.
Developing a Best Seller
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Ross will join other publishing executives for the session “Today’s Book Launch: Surefire Strategies for Success” at the Publishing Business Conference and Expo, March 10-12, in New York City (www.PublishingBusiness.com). At the session, she will share the multimedia marketing strategies that have helped make Regnery titles not only successful for their niche, but also when compared to major publishers. Book Business Extra spoke with Ross to get a preview of some of the insights she will share with conference attendees.
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Peter Beisser
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