Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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“We’re finding that, with licensing, [foreign publishers] don’t [always] have the commitment we do,” says Norm Deska, executive vice president of intellectual property, Ripley Entertainment. “We’re looking to better establish our brand with a high-quality annual book, and the only way to do that was to do it ourselves.”
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- Companies:
- Springer
- The New York Times
James Sturdivant
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