Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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At the same time, Mint adds, Ripley controls its content and brand, which is important to a company looking to establish and increase its profile beyond the United States.
Despite such advantages, this approach is not common in publishing, given the logistical hurdles of managing multiple language editions and complex distribution arrangements.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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