Directions: Digital Content Can Be More Intelligent
A connected mobile device is not limited to reading a single title, but has the capability of accessing huge arrays of content from web services. Publishers must support the competing priorities of providing access to vast arrays of content while at the same time creating a service that supports efficiencies. A delivery service that enables the user to find the most relevant information as efficiently as possible will add significant value.
Identifying relevance within a professional research service shares some goals with Google's approach to ranking search results. However, it can do so with greater specificity by also analyzing data pertaining to the user's industry, role, and organization.
When a computer-based system creates user experiences that are dynamically adaptive to the user, it is often referred to as exhibiting "intelligence." This unfortunately anthropomorphic term is probably as good a label as any to describe this characteristic. Intelligent delivery of digital media has been shown to drive such diverse success metrics as user engagement, subscriber retention, learning efficacy, and sales volume.
Publishers and their delivery partners who seek to take advantage of the untapped capabilities of the connected-mobile platform should explore ways that intelligent delivery can increase the value and effectiveness of their digital offerings. And where value and effectiveness lead, customers and revenue are not far behind.
Andrew Brenneman is founder of Finitiv. Finitiv enables book publishers to launch their own branded subscription services with PCSbeacon®, the turnkey, fully-hosted subscription platform for book collections.
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