Join us Thu., Sept. 13, at the free Publishing Business Virtual Conference and Expo as a panel of industry experts explores important questions around the paradox that is Discoverability Vs. DRM in the ebook age. Christopher Kenneally, Brian O'Leary, Peter McCarthy and Patricia Payton will attempt to get to the bottom of the issues around getting your content discovered without giving it all away:
Driving revenue relies in part on digital discovery. Digital discovery depends upon exposing content to the marketplace presale in order to drive awareness, interest, and hopefully sales.
Digital Rights Management (DRM), on the other hand, refers to a mechanism in which content is secured to prevent access presale, in order to protect the intellectual property of the author and publisher. This presents a paradox.
In this session you’ll learn how to:
• Balance the requirements of IP protection and discoverability
• Generate buzz and sales through content marketing, or offering teasers of your to the marketplace for free
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Valuable Content Marketing
Design & Formats for Boosting Direct Mail Response
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