Andrews McMeel's Strategy: Building 'Bench Depth'

Diversification and strategic partnerships help position the company for a strong future in a shifting market.

Titles from Andrews McMeel’s “Posh Puzzle” line. “… Our titles in home and craft, keepsake, puzzles and games, general trade and children’s all enjoy long shelf lives,” says CEO Hugh Andrews. “AMP’s backlist is of significant importance.”

Titles from Andrews McMeel’s “Posh Puzzle” line. “… Our titles in home and craft, keepsake, puzzles and games, general trade and children’s all enjoy long shelf lives,” says CEO Hugh Andrews. “AMP’s backlist is of significant importance.”

Titles from Andrews McMeel’s “Posh Puzzle” line. “… Our titles in home and craft, keepsake, puzzles and games, general trade and children’s all enjoy long shelf lives,” says CEO Hugh Andrews. “AMP’s backlist is of significant importance.”

The company’s gift book lineup ranges from Robert Pattinson and Taylor Swift books to the best-selling “Blue Day” series, which has sold more than 20 million copies internationally.

“The Art and Soul of Baking” is one of five cooking titles Andrews McMeel Publishing has published in partnership with cooking supplies retailer Sur La Table.

Cookbook publishing is among Andrews McMeel’s strongest segments. “My New Orleans” recently “sold out of its 50,000-copy first printing,” says Kirsty Melville, AMP’s book group publisher and president.