Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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With all the changes in the book market, Andrews McMeel CEO Hugh Andrews says, "We are implementing strategies that not only respond to, but hopefully anticipate change." It continues to diversify and expand its customer base, he says, "as we focus on sales to special markets, and we have established a foothold internationally through Andrews McMeel UK and Andrews McMeel Australia/New Zealand."
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