Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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Like many others, AMP is increasingly relying on digital initiatives, he notes, "with a focus on online marketing through Web sites and blogs, and by utilizing social media networks (such as Facebook and Twitter). We employ a targeted marketing approach for each of our titles, using a variety of methods of engagement."
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