Do Cover Enhancements Enhance Profits?
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A book's cover can especially convey a lot about its value and its tone. An expensive-looking cover means a valuable book; an exciting cover an exciting book. While this concept may be nothing new to designers and production managers, in the struggle to get attention from retailers and the book-buying public, many publishers are looking to 3D, lenticular, new colored inks, foils and embossing to give their books a bit of extra curb appeal.
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