Do Cover Enhancements Enhance Profits?
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But Roberts says few new innovations are setting the world on fire. "A lot of it is augmentation of existing technologies."
The good news is that within those existing technologies and their new manifestations are a variety of choices for almost every budget. Inks, laminations, UV, all offer possibilities, says Roberts. Too, tactile book covers are making a move … either real textures through foil and embossing, or technologies that give the illusion of three dimensions. Book publishers are finding uses for all of them.
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