Do Cover Enhancements Enhance Profits?
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"It really depends on the end use for the book," says Joann Scherf, vice president, marketing, of ICG/Holliston, which calls itself "The Book Cover Company," in Church Hill, Tenn. ICG has been producing cloth covers for books across many industry segments for more than 100 years. "A trade book, an educational book, a juvenile [title], each has its own characteristic set of materials and looks."
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