Guest Column: The 300-Pound E-Gorilla
For independent publishers, is the rush to jump into the e-book fray based more on hype than smart business sense?
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Rudy Shur
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It would seem that the e-gorilla indeed has entered the room. All you have to do is read the continuing stream of news stories that deal with the "spectacular" growth of the e-book market—or, that herald a new version of the Kindle or the debut of Apple's iPad—and it would seem that the industry is being turned upside-down. Pity the poor publishers that get left behind, clinging to their old-fashioned paper books, because their days are numbered. Or, at least, that's what some prognosticators would have you believe.
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Rudy Shur
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