Open Enrollment | Subscribe to Book Business HERE
Connect
Follow us on
Advertisement
 

Does Apple Own the Digital Page Turn or Doesn't It?

November 19, 2012 By Brian Howard
1
Get the Flash Player to see this rotator.
 

On Friday afternoon, The New York Times' Nick Bilton posted an item on the paper's Bits blog entitled "Apple Now Owns The Page Turn," citing U.S. Patent D670,713.

Incredulous, Bilton wrote:

This design patent, titled, “Display screen or portion thereof with animated graphical user interface,” gives Apple the exclusive rights to the page turn in an e-reader application.

Yes, that’s right. Apple now owns the page turn. You know, as when you turn a page with your hand. An “interface” that has been around for hundreds of years in physical form. I swear I’ve seen similar animation in Disney or Warner Brothers cartoons.

(This is where readers are probably checking the URL of this article to make sure it’s The New York Times and not The Onion.)

It is not, apparently, quite so simple, as a flotilla of commenters on the item has pointed out.

In a piece this morning titled "No, Apple doesn't own the mobile 'page turn,'" CBS Moneywatch's Erik Sherman says that Bilton got it wrong, noting the difference between utility patents and design patents, surmising, essentially, that Apple only owns the specific look of its page turn, not the idea of the digital page turn. He points out that Apple referenced numerous previous patents on the technology in its patent application:

In short, if you want to protect how something works or what it does, you need a utility patent. A design patent protects what it looks like.

We've got a call in to a patent attorney to get his take. We'll update if we hear more.


 

Companies Mentioned:

1

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:

MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

In How to Succeed in the Publishing Game, Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of self-publishing: 

• Utilize creative means of generating start-up capital 
• Build winning relationships with editors, typesetters, graphic designers, printers 
• Ensure that your book will flourish in the hands of the right distributors, wholesalers, bookstores 
• Develop a steadfast marketing plan, brand and image that will sell itself 
• Utilize the complete guide to dependable references and resources 
• Harvest the benefits of a best-seller! 






"Ms. Stringer has entered the slightly more rarefied precincts of book publishing. And she's getting rich." 
<b>- The New York Times </b>

"Mainstream publishers wouldn't touch her book. So Stringer printed 1,500 copies and took to the road. The book became an underground hit, and bookstores began to stock it." 
<b>- Newsweek </b> How to Succeed in the Publishing Game

In How to Succeed in the Publishing Game, Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of self-publishing: • Utilize creative means of generating start-up capital • Build winning relationships with editors, typesetters, graphic designers, printers...

ORDER NOW

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. 

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.

More than <b>two dozen highly practical forms and sample contracts </b>for immediate use are also included.

"One of the best references available today . . . providing a solid foundation and answering every question.” —Jan Nathan, executive director, Publishers Marketing Association 


“Vital to doing the business of publishing well.” —Independent Publisher 

"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing 

"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." —Dominique Raccah, president, Sourcebooks, from the foreword 

"Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable." —Perry Donham, president, KidPub Press 

“The bible of the industry.” —Associated Press 

“Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” —Judith Applebaum, author, How to Get Happily Published 

“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus Books Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

ORDER NOW