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And there's no better starting point than with what's already a hit, as it seems what sells in print sells online. According to OeBF's May best-seller list, the top selling e-book was "The Da Vinci Code," by Dan Brown, a print title that still tops The New York Times best-seller list.
Other recent top e-book best sellers include "Van Helsing," by Kevin Ryan, Brown's "Angels & Demons," "The Da Vinci Code: Fact or Fiction," by Hank Hanegraaf and Paul L. Maier, and "The Rule of Four" by Ian Caldwell and Dustin Thomason—all of which reflect what's selling in print. Pushing what sells well in print is the strategy for most publishers, says Nick Bogaty, executive director of OeBF in New York.
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