E-Marketing Strategy: E-mail Marketing: 
An Old Workhorse That Still Pulls Its Weight

Strategies for building your list, creating e-newsletter content 
and ­analyzing results.
Shambhala Publications sends a "Quote of the a Week" e-mail, featuring excerpts from its books. This is a great way to share spiritual/motivational content with its audience interested in Buddhist and other wisdom traditions, while promoting its books.