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In this issue, Jesse McDougall's E-marketing Strategy column talks about the benefits of e-mail newsletters (or e-mail communication of any kind, really) for communicating directly with your audience. In magazine publishing, e-newsletters are a primary source for maintaining direct communications with readers, providing valuable content and for cross-promoting products. I guess I'm surprised that more book publishers don't utilize this means of communication when it offers potentially great value.
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Noelle Skodzinski
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