STM Publishers Embrace E-media’s Phase II
Along with moving more written content online, many STM publishers have invested heavily in webcasting, blogging, e-newsletters, streaming video and podcasting.
“We are investing in all of the above for many diverse reasons,” says Tim Hamer, senior vice president of global marketing services at Thomson Scientific, which saw revenues grow 6 percent to $162 million in 2006. “Just to give a few examples, webinars and webcasts are good for helping customers and users to get the most out of their products, as well as building up networks that help information users to help themselves. Video and podcasts are good for marketing and promoting new products and services as well as disseminating white papers together with hosting industry discussion forums,” he says.