Editor's Note: Book Business to Present "Making Books Social" Webinar
March 26, 2010
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On Tuesday, April 6, at 2 p.m. EST, Book Business will present the HP-sponsored webinar, "Making Books Social."
Recognizing the importance of social networking in the lives of today’s teen readers, publishers are blending Web sites and social media with new book releases to start conversations and keep them going. They are looking for opportunities for readers to not only order and review new titles online, but also to share their enthusiasm for books with fellow members of social networking sites; communicate with authors; and use a variety of up-to-date digital tools to express interests and opinions.
This webinar—moderated by Barb Pellow, associate, InfoTrends, and principal, Pellow & Partners—will share with you how leading publishers are blending books, communities and social networking to drive business.
Speakers will include: Brett Cohen, vice president, Quirk Books; Malle Vallik, director of digital content & social media, Harlequin Enterprises; Jayne Hoogenberk, community manager, eHarlequin.com and Liz Perl, vice president of marketing, Simon & Schuster.
Come to the session armed with your questions. You'll be able to submit questions directly to the panelists for a live Q&A session during the hour.
For more information and to register, click here.
Recognizing the importance of social networking in the lives of today’s teen readers, publishers are blending Web sites and social media with new book releases to start conversations and keep them going. They are looking for opportunities for readers to not only order and review new titles online, but also to share their enthusiasm for books with fellow members of social networking sites; communicate with authors; and use a variety of up-to-date digital tools to express interests and opinions.
This webinar—moderated by Barb Pellow, associate, InfoTrends, and principal, Pellow & Partners—will share with you how leading publishers are blending books, communities and social networking to drive business.
Speakers will include: Brett Cohen, vice president, Quirk Books; Malle Vallik, director of digital content & social media, Harlequin Enterprises; Jayne Hoogenberk, community manager, eHarlequin.com and Liz Perl, vice president of marketing, Simon & Schuster.
Come to the session armed with your questions. You'll be able to submit questions directly to the panelists for a live Q&A session during the hour.
For more information and to register, click here.
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