One of the biggest challenges with reporting on a technical topic like metadata and how it is disrupting and improving the book industry is trying to gauge the appropriate level of sophistication at which to begin the conversation. To some the use of metadata is a relatively unfamiliar concept. To others it's one they've been kicking and screaming about for years and the rest of the industry is only now catching up.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.