EPUB 3: A Foundation For the Future
The vision for EPUB is similarly broad, says McCoy. And despite the success of tools like the PDF, he's also witnessed the limitations of a single vendor holding the keys to technology: namely, the failure of Adobe Flash to become a truly horizontal platform. "You need something that's open and interoperable because if it's controlled by one company, the chances of them having the scale to make it work everywhere are lower. I was one of the first pro-HTML5 heretics at Adobe, but I don't think it had anything to do with the technical side of Flash. It was simply that Adobe had a small team versus the HTML world having four different browser code bases and tens of thousands of developers all working together and experimenting with different open source things. As the open source world would say, 'the bazaar beats the cathedral,' because the bazaar just has a lot more scale."
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.