EPUB 3: A Foundation For the Future
Here McCoy discusses why he sees great opportunity for EPUB to enhance digital publishing and who may find success in a post-paper world.
Where in the publishing industry do you see the greatest opportunity for EPUB 3 to take off?
During the last year it's become clear that one of the key needs for going beyond the simpler "text-centric" kind of ebooks is in the e-textbook space. In e-textbooks, or more generally digital content for learning, it's very critical that the content be interactive, that it's able to have media enhancements like audio and video. If you're learning about algebra, being able to actually type numbers into an equation is very important. So all the rich media, interactive features that weren't in the original EPUB but are in EPUB 3 thanks to HTML5 are directly applicable to the learning environment.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.