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62.4 million
Estimated number of avid book readers—those who read five or more hours per week—ages 18 years or older in the United States, or about 28 percent of the 18-plus U.S. population. Avid readers purchase 10-plus books per year; 63 percent of them are women.
Source: "2010 Survey of Book-Buying Behavior With Verso Digital," presented at American Booksellers Association Day of Education at BookExpo America, May 2010
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