Evangelical Publishers Focus on Emerging Markets
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The conference featured four plenary sessions designed to help the nearly 400 attendees understand the Christian consumer, the markets in which they shop, and how to structure their internal operations to meet those needs. Also included in the program were two keynote sessions focused on the current evangelical landscape, featuring Gallup consultant and researcher D. Michael Lindsay, and Barrie Rappaport, manager and chief analyst with Ipsos Book Trends, who discussed its recent survey on the buying habits of Christian book readers.
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Warren Chiara
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