Exclusive Interview: Jane Friedman, President and CEO of HarperCollins Publishers, Offers Insights On Motivation, Mentors and More
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… We would offer Julia for free as a demonstrator and then we would get the newspapers in town to do features on her, and we would get local television and radio coverage because so many people would come out to see her. … And we sold almost 1,000 books that [first morning of the author tour]. … So that was the birth of the multi-pronged multimedia tour.
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