The Value of Partnerships
Execs give advice on why book publishers should play nice with others.
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Merriam-Webster President and Publisher John Morse took the reigns of the afternoon session that included Tad Crawford, Allworth Press’ president and publisher, and David Borgenicht, president and publisher of Quirk Books. The panel launched into a step-by-step breakdown or how to care for and feed partnerships. From working with cell phone companies to provide content to making deals with regional reading groups to sell books, the trio of speakers and the attentive audience of 50 industry professionals delved into an in-depth conversation about how joining forces with others helps spread content and ultimately increases profits.
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Peter Beisser
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