1. Design Web sites to appeal to a target group.
A prime driver of the redesign was to clearly separate the teens’ Web page, in look and feel, from online materials aimed at younger kids. “We wanted to make it very sleek looking,” Leonard says. “One of our main goals was to make it very teen-friendly, sophisticated, not too kid-oriented.”
22 Tips for Building Communities
1. Design Web sites to appeal to a target group.
A prime driver of the redesign was to clearly separate the teens’ Web page, in look and feel, from online materials aimed at younger kids. “We wanted to make it very sleek looking,” Leonard says. “One of our main goals was to make it very teen-friendly, sophisticated, not too kid-oriented.”