5. Build activities around specific releases.
“The Squad,” a new series about cheerleaders with special powers, has activities tailored to build interest and expand the brand. Fans can contribute their answers to questions such as “What would your secret power/weapon be?” or upload images of what they think a particular character should look like. “It’s getting them to think beyond the books and engaging them further,” Leonard says.
22 Tips for Building Communities
5. Build activities around specific releases.
“The Squad,” a new series about cheerleaders with special powers, has activities tailored to build interest and expand the brand. Fans can contribute their answers to questions such as “What would your secret power/weapon be?” or upload images of what they think a particular character should look like. “It’s getting them to think beyond the books and engaging them further,” Leonard says.