Join Book Business and Publishing Executive magazines on Thursday, Sept. 13, for the FREE Publishing Business Virtual Conference and Expo. Among the lineup of great panels we've got planned is Ebooks: An Analytics Goldmine. Join our panel of industry expertsas they explore the treasure trove of invaluable reader data you can collect by studying—in aggregate—how your customers use your e-products.
Andrew Brenneman of Finitiv, Matthew Kavnar of Vook and Ghalia Bhatty of Scholastic will dig into the issues and opportunities around ebook analytics:
Analytics refers to the ability to collect information about users behavior to gain insight about the marketplace. It is routinely done to improve the effectiveness of ecommerce sites and other web experiences.
Digital delivery holds the promise to offer what publishers only dreamed about a few years ago: Intensely granular data about how readers consume your content.
This session will provide strategies for:
• Collecting usage data from your digital products
• Leveraging that data to enhance your digital products
• Use analytics to inform strategic decision making.