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Rights-protected digital goods can be (and should be) copyright-protected, so that while for-pay content may be formatted in such a way that it is not easily pirated, freely browseable preview content can remain accessible and inviting to its recipient. We call this viral-marketing approach "pass-along," while others call it superdistribution. It works, and it proves that the sale and marketing of digital goods is fundamentally (and wonderfully) different from that of conventional print products.
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- Companies:
- Napster
- People:
- Jonathan Schull
- Stephen King
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