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10.5 million Number of sheets of paper that were used last year in Princeton University campus clusters—equivalent to 100,000 reams of paper, or about 5,000 trees. Princeton cited this figure on its Web site when explaining why it is participating in the Kindle DX E-reader Pilot Program this fall. The university hopes that students’ use of the Kindle DX will reduce their desire to print or photocopy without hindering their ability to learn.
55% Percentage of U.S. adults, about 120 million, who bought at least one book (including gifts) last year.
Source: Simmons Market Research Bureau, compiled by Simba Information (Trends In Trade Book Retailing, 2009)
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