February issue of Book Business—featuring a full redesign—is out now!
With articles on Branding, the RH/Penguin Merger and Metadata, plus an exclusive interview with Michael Pietsch
By
Brian Howard
Notice anything different? Welcome to the newly redesigned February issue of Book Business magazine. This month features our special report on branding in book publishing, with strategies for niche publishers, general interest publishers, b-to-b publishers and beyond.
Lynn Rosen and J.S. McDougall talk to Penguin Classics, Chronicle, McSweeney's, Chelsea Green, HarperCollins Christian, O'Reilly, Harvard Common and Wharton School Publishing to get at the secret sauce of publishing house and brand, and why creating symbols that signify quality content is more imporant than ever before.
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%0D%0A%20%20Lynn%20Rosen%20and%20J.S.%20McDougall%20talk%20to%20Penguin%20Classics,%20Chronicle,%20McSweeney's,%20Chelsea%20Green,%20HarperCollins%20Christian,%20O'Reilly,%20Harvard%20Common%20and%20Wharton%20School%20Publishing%20to%20get%20at%20the%20secret%20sauce%20of%20publishing%20house%20and%20brand,%20and%20why%20creating%20symbols%20that%20signify%20quality%20content%20is%20more%20imporant%20than%20ever%20before.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Ffebruary-issue-book-business-featuring-full-redesign-is-out-now%2F" target="_blank" class="email" data-post-id="1608" type="icon_link"> Email Email 1 Comment Comments