First Installation of Wireless RFID System in U.S. Library Deployed
“Knopf is highly regarded in the industry for the quality of titles they have published, which span several categories, including nonfiction, fiction, biographies and even poetry and cookbooks,” says Dina Pradel, vice president and general manager of Y2M. “We strongly believe that college students are regular readers willing to buy new titles in bookstores and online, presuming publishers provide them with titles that speak to their interests. Compelling titles, coupled with the access to college opinion-leaders that Y2M can provide, should lead to increased penetration for Knopf in this demographic.”
Y2M reaches college students and recent graduates where they live, study, work and play, through media properties including official campus newspapers, underground campus communities and scholarship search engines, as well as on-campus marketing efforts. It helps advertisers, including Ford Motor Company, Samsung Electronics NA, Amazon, Apple and Goldman Sachs, connect with students and graduates online, in print and on campus.
Realtors’ Association Launches Virtual Library eBooks Collection
Realtors will soon be able to spend their down time brushing up on real estate data, sales techniques and personal growth tips through their PDAs, laptops and SmartPhones, thanks to the new Virtual Library eBooks Collection launched by the National Association of Realtors (NAR), America’s largest trade association, with more than 1.2 million members.
“Through the eBooks Collection, NAR members will have access to digital literature,” says Dale Stinton, NAR CEO and executive vice president. “This tool is effective and beneficial for our members. Realtors I know spend a great deal of time on the road and away from traditional office settings, yet still find ways to increase their business knowledge and personal growth. By tapping into our Virtual Library, realtors can leverage this burgeoning technology to develop their skills while on the go.”
NAR’s eBooks Collection offers more than 300 digital and audio books from best-selling authors on subject matter ranging from popular real estate and business management to personal development.