Gene Therapy: Embracing E-books
The Sony Reader
Sony’s Reader reached the U.S. market two years ago and was the first device to feature the user-friendly e-ink reflective display screen that overcame the liabilities of backlit LED screens. It quickly caught the attention of trade publishing professionals, and for many has become a valuable tool.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.