Gene Therapy: Embracing E-books
Publishers, editors, reviewers, and marketing and promotion executives who spend large amounts of time reading manuscripts in various stages of consideration or development are able, in a few moments, to take Word files, save them as RTF files, drag them to the Sony eBook Library application on their computers and load them into the Reader. The Reader has become a popular reviewing tool—during business and leisure travel, the morning commute, and even in the office—for both the prepublication and pre-acquisition stages of a new title.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.