Google, Amazon, Kobo enter Brazilian ebook race almost simultaneously
Significant, or coincidence?
By
Brian Howard
Of course there's a thicket potential snags on the road to breaking into a new market: internet adoption rates, the health of the local economy, regulatory and governmental issues, and the existing retail/etail landscape.
While we've seen Amazon and others make inroads into some of these untapped ebook markets previously (such as Japan, India and the Spanish-speaking world), the announcements that Amazon, Google and Kobo have begun Portuguese ebook sales in Brazil—what with its nearly 200M people and $12B ecommerce market—within a day of each other feels significant. Like a land rush, with Kobo, Amazon and Google responding to some subsonic cannon boom.
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%0D%0AWhile%20we%20here%20at%20Book%20Business<%2Fem>%20tend%20to%20focus%20our%20attention%20on%20the%20U.S.%20(and,%20to%20an%20extent,%20the%20U.K.%20markets),%20we've%20been%20keeping%20an%20eye%20on%20publishers'%20and%20retailers'%20ebook%20efforts%20in%20other%20parts%20of%20the%20world.%20The%20lure%20of%20easy%20digital%20distribution%20to%20all%20those%20billions%20of%20readers%20in%20markets%20like%20South%20Asia,%20South%20America,%20Africa%20and%20beyond%20must%20be%20absolutely%20mouthwatering%20for%20retailers.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fgoogle-amazon-enter-brazilian-ebook-race-same-time%2F" target="_blank" class="email" data-post-id="2684" type="icon_link"> Email Email 0 Comments Comments