Editor's Note: Gorillas, Elephants and the Dark Arts
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Brian Howard
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Since December when we launched Publishing Business Today, the daily headline-roundup e-mail newsletter we produce with our sister magazine, Publishing Executive (subscribe at bookbusinessmag.com/newsletter), we've noticed that the only thing that produces a bigger spike in open and click-through rates than putting news about Amazon in the subject line is putting bad news about Amazon in the subject line.
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- Companies:
- Amazon.com
- Publishing Executive
- Places:
- Seattle
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Brian Howard
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