Grabbing the Bull of change by the Horns

December 1969

multipage

I asked Jane Friedman how she evaluates the risk in major new digital projects, where there is no established model for return-on-investment. “Well, that’s the fun of it, isn’t it? That’s what gets me up in the morning!” she laughed.

Experimentation, however, often comes with risk, which can be scary. But fearful or not, we are already seeing some publishers grab the bull of change by the horns.